content authenticity

Digital Media Provenance: Why C2PA Matters Beyond AI Fakes

Why C2PA Matters Beyond AI Fakes

Application Development, DevSecOps, Software Development /

A Utah judge’s rejection of unverified surveillance footage exposed a structural gap in digital media provenance that predates AI by decades. DigiCert is advancing C2PA, an open standard that cryptographically signs every edit in a media file’s history. ECI Research analysis explains why this matters for ITDMs and developers building media pipelines.

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AI Influencer Detection: How to Tell If a Creator Is Real

AI Influencer Detection: How to Tell If a Creator Is Real

AI, Application Development, Automation /

Generative AI has made synthetic social media influencers nearly indistinguishable from real people. ECI Research analyzes the brand safety implications, the disclosure gap, and what enterprise teams and developers should do to prepare for a market where authenticity verification is becoming a core business requirement.

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