Customer Experience

AI Maturity in CX: Why Hybrid Models Are Winning in 2026

AI Maturity in CX: Why Hybrid Models Are Winning in 2026

The Liveops 2026 AI Maturity Benchmark surveyed 815 enterprise executives and found that only 6% prefer fully autonomous AI in customer experience environments. Most enterprises sit in mid-maturity stages, and organizational readiness has overtaken technology capability as the primary transformation barrier. ECI Research examines what this means for CX investment strategy and AI platform design.

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Twilio SIGNAL 2026: Unified Customer Engagement at Scale

Twilio SIGNAL 2026: Unified Customer Engagement at Scale

At SIGNAL 2025, Twilio showcased five enterprise customers and announced three new products aimed at unifying multi-channel customer interactions. ECI Research examines the architectural shift toward converged CDP, AI orchestration, and communications infrastructure, and what it means for enterprise buyers and developers evaluating platform consolidation strategies.

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