AddEvent has updated its RSVP product to introduce decoupled, reusable notification flows and no-code email templates. The componentized design reduces repetitive setup work for organizations running events at scale. This note covers what changed, what it means for ITDMs and developers, and where the product needs to go next.
AddEvent RSVP Update: Reusable Flows for Event Teams Read More »
Team Velocity has acquired Foundation Direct, a digital agency founded by former Google automotive executives, to combine media strategy with its Apollo customer experience platform. The deal raises the ceiling of what Team Velocity can deliver for dealerships while concentrating more of the digital advertising stack inside a single vendor. ECI Research examines the competitive implications, attribution risks, and AI platform roadmap questions that will determine whether this acquisition creates durable advantage.
Team Velocity Acquires Foundation Direct: Analyst Take Read More »
SurfaceGX has launched an AI Visibility Repair Infrastructure platform designed to diagnose and remediate the technical and content signals that govern how brands are discovered, interpreted, and cited by AI answer engines. The platform moves beyond monitoring to generate deployable fixes including llms.txt files, schema updates, and GitHub pull requests. ECI Research analyzes what the launch means for ITDMs, developers, and the emerging AI visibility market.
SurfaceGX Launches AI Visibility Repair Platform Read More »
Vapi has closed a $50M Series B and crossed 1 billion calls served, with Amazon Ring, Intuit, and New York Life among its enterprise customers. ECI Research analyzes why this funding round signals a shift in how enterprises are operationalizing voice AI, and what the governance roadmap means for IT decision-makers and developers evaluating the space.
Vapi’s $50M Series B: The Enterprise Voice AI Infrastructure Play Read More »
AI-native advertising platforms turn campaigns into continuous, self-learning systems driven by real-time data and agentic workflows.
AI-Native Advertising Platforms Turn Campaigns into Continuous Systems Read More »
Learn how to create engaging content that resonates with your audience at every stage of the buyer’s journey, from awareness to decision, and drives conversions.
Content That Converts: Crafting Engaging Content for Every Stage of the Buyer’s Journey Read More »
Learn the key differences between SEO and PPC, and why combining both strategies can drive traffic, improve visibility, and boost conversions for your business.
SEO vs PPC: Which is Right for Your Business and Why You Need Both Read More »
Learn how essential MarTech tools like CRM, marketing automation, and data analytics can transform your business by streamlining processes, improving customer experiences, and driving growth.
The Power of MarTech: Essential Tools Every Business Needs to Succeed Read More »