C2PA

Digital Media Provenance: Why C2PA Matters Beyond AI Fakes

Why C2PA Matters Beyond AI Fakes

A Utah judge’s rejection of unverified surveillance footage exposed a structural gap in digital media provenance that predates AI by decades. DigiCert is advancing C2PA, an open standard that cryptographically signs every edit in a media file’s history. ECI Research analysis explains why this matters for ITDMs and developers building media pipelines.

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Google Cloud Agentic AI: From Pilots to Production in 2026

Google Cloud Agentic AI: From Pilots to Production in 2026

Google Cloud’s June 2026 newsletter reveals enterprise customers moving agentic AI from proof of concept to measurable production outcomes across healthcare, retail, and supply chain. Alongside new generative media models with default content provenance controls, the announcements signal Google’s intent to own the agentic enterprise infrastructure layer. ECI Research data shows AI-enabled development tools and AI governance spending both trending sharply upward.

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