MarTech

Convertr Govern: Closing the Contact Data Compliance Gap

Convertr Govern: Closing the Contact Data Compliance Gap

AI Governance, Application Development, Data Management, MarTech /

Convertr has launched Convertr Govern, a governance module that enforces account-level compliance policies on lead and contact data before records reach downstream systems. The announcement targets the EU AI Act’s August 2026 transparency requirements and a demonstrated market gap: 74% of managers say they wouldn’t pass a compliance audit of their lead data practices tomorrow. ECI Research data shows AI-related risk is now the #1 driver of security spending for 35% of organizations, putting contact data governance squarely in the crosshairs.

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AddEvent RSVP Update: Reusable Flows for Event Teams

AddEvent RSVP Update: Reusable Flows for Event Teams

Application Development, Enterprise IT Strategy, MarTech /

AddEvent has updated its RSVP product to introduce decoupled, reusable notification flows and no-code email templates. The componentized design reduces repetitive setup work for organizations running events at scale. This note covers what changed, what it means for ITDMs and developers, and where the product needs to go next.

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