Samantha Weston

Author: Samantha Weston

Author

  • With over 15 years of hands-on experience in operations roles across legal, financial, and technology sectors, Sam Weston brings deep expertise in the systems that power modern enterprises such as ERP, CRM, HCM, CX, and beyond. Her career has spanned the full spectrum of enterprise applications, from optimizing business processes and managing platforms to leading digital transformation initiatives.

    Sam has transitioned her expertise into the analyst arena, focusing on enterprise applications and the evolving role they play in business productivity and transformation. She provides independent insights that bridge technology capabilities with business outcomes, helping organizations and vendors alike navigate a changing enterprise software landscape.

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Real-Time Data Becomes the Backbone of AI as IBM Acquires Confluent
AI, Application Development, Data Management

Real-Time Data Becomes the Backbone of AI as IBM Acquires Confluent

by Samantha Weston 0
IBM acquires Confluent to bring real-time data streaming to AI, enabling event-driven architectures and continuous data for AI systems.... Read more.
Power Meets Compute as Niv-AI Targets AI Infrastructure Limits
AI, Infrastructure, Platform Engineering

Power Meets Compute as Niv-AI Targets AI Infrastructure Limits

by Samantha Weston 0
Niv-AI tackles AI infrastructure limits with power optimization and real-time orchestration to boost GPU utilization without new capacity.... Read more.
AI Hype Meets Enterprise Reality as SaaS Enters a More Disciplined Phase
AI, Machine Learning, Platform Engineering, SaaS

AI Hype Meets Enterprise Reality as SaaS Enters a More Disciplined Phase

by Samantha Weston 0
Enterprise AI adoption shifts from hype to results as SaaS buyers demand proven value, governance, and scalable deployment in production.... Read more.
ZEDEDA Targets the Last Mile of AI With Edge Intelligence Platform
AI, Edge Computing, Platform Engineering

ZEDEDA Targets the Last Mile of AI With Edge Intelligence Platform

by Samantha Weston 0
ZEDEDA launches an edge AI platform to manage, secure, and scale physical AI across distributed environments with a unified control plane.... Read more.
Mirantis Targets Neocloud Economics With Metal-to-Model AI Infrastructure Stack
AI, Cloud, Platform Engineering

Mirantis Targets Neocloud Economics With Metal-to-Model AI Infrastructure Stack

by Samantha Weston 0
Mirantis advances AI cloud platforms with a control plane to improve GPU utilization, enable multi-tenancy, and drive neocloud economics.... Read more.
Marketing Agency Growth Masks a Growing Cash Flow Crisis
AI, Data Management, FinOps

Marketing Agency Growth Masks a Growing Cash Flow Crisis

by Samantha Weston 0
Marketing agencies face rising demand but struggle with late payments, creating cash flow challenges that limit growth and AI investment.... Read more.
Data-Driven Fan Engagement Becomes a Platform Strategy, Not a Campaign
AI, Application Development, Customer Experience, Data Management

Data-Driven Fan Engagement Becomes a Platform Strategy, Not a Campaign

by Samantha Weston 0
Fan engagement shifts from campaigns to platforms using data, AI and omnichannel experiences to build continuous customer relationships.... Read more.