Samantha Weston

Author: Samantha Weston

Author

  • With over 15 years of hands-on experience in operations roles across legal, financial, and technology sectors, Sam Weston brings deep expertise in the systems that power modern enterprises such as ERP, CRM, HCM, CX, and beyond. Her career has spanned the full spectrum of enterprise applications, from optimizing business processes and managing platforms to leading digital transformation initiatives.

    Sam has transitioned her expertise into the analyst arena, focusing on enterprise applications and the evolving role they play in business productivity and transformation. She provides independent insights that bridge technology capabilities with business outcomes, helping organizations and vendors alike navigate a changing enterprise software landscape.

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Twilio Demonstrates Why AI Personalization Alone Falls Short
AI, Customer Experience, Data Management

Twilio Demonstrates Why AI Personalization Alone Falls Short

Twilio’s 2025 report shows a disconnect between AI personalization and consumer sentiment, urging developers to prioritize real-time engagement, transparency,... Read more.
Mirantis Unifies Cloud-Native and Legacy Workloads for AI Infrastructure Modernization
AI, Cloud, Infrastructure, Kubernetes, Virtualization

Mirantis Unifies Cloud-Native and Legacy Workloads for AI Infrastructure Modernization

Mirantis debuts k0rdent Enterprise and k0rdent Virtualization to unify AI, container, and VM workloads under a Kubernetes-native control plane, accelerating hybrid... Read more.
From CDP Strategies to the Twilioverse
AI, Application Development, Customer Experience, SIGNAL 2025

From CDP Strategies to the Twilioverse

Day 2 lightning talks at Twilio SIGNAL 2025 showcased strategies for CDP data unification, observability with Datadog, and developer education through the Twilioverse—reinforcing... Read more.
Day 2 Keynote Highlights the Next Leap in Developer Experience and Rich Messaging
AI, Application Development, Customer Experience, SIGNAL 2025

Day 2 Keynote Highlights the Next Leap in Developer Experience and Rich Messaging

Twilio's SIGNAL 2025 Day 2 keynote focused on elevating the developer experience with RCS, cross-channel templates, security features, and real-time voice AI—all... Read more.
Twilio Users Are Operationalizing AI and Transforming Engagement
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Users Are Operationalizing AI and Transforming Engagement

At SIGNAL 2025, organizations like Zenify, MaineHealth, and Treatwell shared how they’re operationalizing AI with Twilio—turning data-first strategies, dual-agent... Read more.
Builders at SIGNAL 2025 Explore AI Adoption Across Real Estate and Community Platforms
AI, Application Development, Customer Experience, SIGNAL 2025

Builders at SIGNAL 2025 Explore AI Adoption Across Real Estate and Community Platforms

At SIGNAL 2025, engineering leaders from Zillow and Nextdoor shared how they are integrating AI across customer engagement, internal operations, and development... Read more.
Twilio SIGNAL 2025
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Executive Q&A Reveals Strategy for Unified Engagement

In a candid Executive Q&A at SIGNAL 2025, Twilio leadership shared a vision for unifying communications, data, and AI to deliver a seamless customer engagement platform,... Read more.
Twilio Sets the Stage for a Contextual AI Future at SIGNAL 2025
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Sets the Stage for a Contextual AI Future at SIGNAL 2025

At SIGNAL 2025, Twilio unveiled a bold vision for the future of customer engagement—centered on contextual AI, real-time profiles, and strategic partnerships with... Read more.