Samantha Weston

Author: Samantha Weston

Author

  • With over 15 years of hands-on experience in operations roles across legal, financial, and technology sectors, Sam Weston brings deep expertise in the systems that power modern enterprises such as ERP, CRM, HCM, CX, and beyond. Her career has spanned the full spectrum of enterprise applications, from optimizing business processes and managing platforms to leading digital transformation initiatives.

    Sam has transitioned her expertise into the analyst arena, focusing on enterprise applications and the evolving role they play in business productivity and transformation. She provides independent insights that bridge technology capabilities with business outcomes, helping organizations and vendors alike navigate a changing enterprise software landscape.

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AI-Native Advertising Platforms Turn Campaigns into Continuous Systems
AI, Application Development, MarTech

AI-Native Advertising Platforms Turn Campaigns into Continuous Systems

by Samantha Weston 0
AI-native advertising platforms turn campaigns into continuous, self-learning systems driven by real-time data and agentic workflows.... Read more.
KubeCon + CloudNativeCon Europe 2026 Wrap-Up: Sovereignty, Security, and the Shift from AI Experimentation to Production Reality
AI, Application Development, Cloud-Native, DevOps, GitOps, KubeCon + CloudNativeCon EU 2026, Kubernetes, Observability, Open Source, Platform Engineering, Software Development, WebAssembly (Wasm)

KubeCon + CloudNativeCon Europe 2026 Wrap-Up: Sovereignty, Security, and the Shift from AI Experimentation to Production Reality

by Paul Nashawaty, Samantha Weston 0
A detailed KubeCon EU 2026 wrap-up covering AI production, sovereignty, platform engineering, open source security, and cloud-native trends.... Read more.
Traefik Argues the Ingress NGINX Retirement Is Really a Warning About Architectural Drift
AI, Application Development, Application Security, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Kubernetes, Open Source, Platform Engineering, Software Development

Traefik Argues the Ingress NGINX Retirement Is Really a Warning About Architectural Drift

by Samantha Weston 0
At KubeCon EU 2026, Traefik made the case that the retirement of Ingress NGINX is not just a tooling change. It is a signal that enterprises need to rethink ingress,... Read more.
Ant Group Signals How Fintech Is Shaping Secure Cloud-Native AI
AI, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Kubernetes, Platform Engineering

Ant Group Signals How Fintech Is Shaping Secure Cloud-Native AI

by Samantha Weston 0
KubeCon 2026 highlights Kubernetes as the control plane for AI, with inference, GPUs, and open standards reshaping infrastructure.... Read more.
SUSE Connects Open Infrastructure Operations With Sovereignty Strategy at KubeCon EU 2026
AI, Application Development, Cloud, Cloud-Native, Containerization, KubeCon + CloudNativeCon EU 2026, Kubernetes, Open Source, Platform Engineering, Software Development

SUSE Connects Open Infrastructure Operations With Sovereignty Strategy at KubeCon EU 2026

by Samantha Weston 0
At KubeCon EU 2026, SUSE brought together two related messages: AI is increasing platform complexity, and sovereignty is becoming an architecture decision. The result... Read more.
Tigera Says Kubernetes Networking Has Become the Real Consolidation Layer
AI, Application Development, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Networking, Open Source

Tigera Says Kubernetes Networking Has Become the Real Consolidation Layer

by Samantha Weston 0
At KubeCon EU 2026, Tigera made the case that Kubernetes networking is no longer just about connectivity. It is becoming the layer where hybrid AI, platform sprawl,... Read more.
KubeCon Europe 2026 Keynote: Cloud Native’s AI Pivot Moves from Hype to Infrastructure
AI, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Kubernetes

KubeCon Europe 2026 Keynote: Cloud Native’s AI Pivot Moves from Hype to Infrastructure

by Samantha Weston 0
KubeCon 2026 highlights Kubernetes as the control plane for AI, with inference, GPUs, and open standards reshaping infrastructure.... Read more.
VMware by Broadcom Says AI-Ready Platform Engineering Starts With Governance, Not Hype
AI, AI Governance, Application Development, Cloud-Native, Containerization, Infrastructure, KubeCon + CloudNativeCon EU 2026, Kubernetes, Open Source, Platform Engineering, Software Development, Virtualization

VMware by Broadcom Says AI-Ready Platform Engineering Starts With Governance, Not Hype

by Samantha Weston 0
At KubeCon EU 2026, VMware by Broadcom made the case that enterprises need governance, compliance, isolation, and operational consistency before AI can scale safely.... Read more.
Cilium’s Next Act Is About Securing and Connecting AI-Ready Kubernetes Infrastructure
AI, Application Development, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Kubernetes, Open Source, Software Development

Cilium’s Next Act Is About Securing and Connecting AI-Ready Kubernetes Infrastructure

by Samantha Weston 0
At KubeCon EU 2026, Isovalent made the case that AI infrastructure increases the importance of Kubernetes networking, runtime security, and migration continuity.... Read more.
Spegel Argues Artifact Distribution Belongs Closer to the Cluster
AI, Application Development, Cloud-Native, KubeCon + CloudNativeCon EU 2026, Open Source

Spegel Argues Artifact Distribution Belongs Closer to the Cluster

by Samantha Weston 0
Spegel is making the case that Kubernetes performance is increasingly constrained by artifact distribution, not just builds or registries. At KubeCon EU 2026, the... Read more.