Samantha Weston

Author: Samantha Weston

Author

  • With over 15 years of hands-on experience in operations roles across legal, financial, and technology sectors, Sam Weston brings deep expertise in the systems that power modern enterprises such as ERP, CRM, HCM, CX, and beyond. Her career has spanned the full spectrum of enterprise applications, from optimizing business processes and managing platforms to leading digital transformation initiatives.

    Sam has transitioned her expertise into the analyst arena, focusing on enterprise applications and the evolving role they play in business productivity and transformation. She provides independent insights that bridge technology capabilities with business outcomes, helping organizations and vendors alike navigate a changing enterprise software landscape.

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Day 2 Keynote Highlights the Next Leap in Developer Experience and Rich Messaging
AI, Application Development, Customer Experience, SIGNAL 2025

Day 2 Keynote Highlights the Next Leap in Developer Experience and Rich Messaging

Twilio's SIGNAL 2025 Day 2 keynote focused on elevating the developer experience with RCS, cross-channel templates, security features, and real-time voice AI—all... Read more.
Twilio Users Are Operationalizing AI and Transforming Engagement
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Users Are Operationalizing AI and Transforming Engagement

At SIGNAL 2025, organizations like Zenify, MaineHealth, and Treatwell shared how they’re operationalizing AI with Twilio—turning data-first strategies, dual-agent... Read more.
Builders at SIGNAL 2025 Explore AI Adoption Across Real Estate and Community Platforms
AI, Application Development, Customer Experience, SIGNAL 2025

Builders at SIGNAL 2025 Explore AI Adoption Across Real Estate and Community Platforms

At SIGNAL 2025, engineering leaders from Zillow and Nextdoor shared how they are integrating AI across customer engagement, internal operations, and development... Read more.
Twilio SIGNAL 2025
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Executive Q&A Reveals Strategy for Unified Engagement

In a candid Executive Q&A at SIGNAL 2025, Twilio leadership shared a vision for unifying communications, data, and AI to deliver a seamless customer engagement platform,... Read more.
Twilio Sets the Stage for a Contextual AI Future at SIGNAL 2025
AI, Application Development, Customer Experience, SIGNAL 2025

Twilio Sets the Stage for a Contextual AI Future at SIGNAL 2025

At SIGNAL 2025, Twilio unveiled a bold vision for the future of customer engagement—centered on contextual AI, real-time profiles, and strategic partnerships with... Read more.
Appian Embeds Agentic AI into Business Processes to Drive Scalable and Governable Enterprise Value
AI, Appian World 2025, Application Development, Enterprise Software

Appian Embeds Agentic AI into Business Processes to Drive Scalable and Governable Enterprise Value

Appian expands its AI capabilities with Agent Studio, AI Document Center, and smart search—embedding agentic AI into business processes to drive scalable, governable,... Read more.
Appian Empowers Customers to Embed AI Directly into Business Processes for Transformative Results
AI, Appian World 2025, Application Development, Enterprise Software

Appian Empowers Customers to Embed AI Directly into Business Processes for Transformative Results

Appian’s latest AI advancements enable customers to embed intelligence directly into business workflows, delivering measurable improvements in efficiency, compliance,... Read more.
How Tricon Uses Appian and AWS to Drive AI-Powered Resident Experiences
AI, Appian World 2025, Application Development, Enterprise Software

How Tricon Uses Appian and AWS to Drive AI-Powered Resident Experiences

At Appian World 2025, Tricon Residential showcased its structured innovation pipeline and AI-powered solutions, demonstrating how collaboration with Appian and AWS... Read more.
Appian’s Unified Approach to Process Orchestration and Developer Velocity
AI, Appian World 2025, Application Development, Enterprise Software

Appian’s Unified Approach to Process Orchestration and Developer Velocity

At Appian World 2025, experts shared how Appian’s unified platform combines process orchestration, data fabric, and automation services to help developers build... Read more.
How Acclaim Autism Is Using Appian to Reshape the Future of Autism Care
AI, Appian World 2025, Application Development, Enterprise Software

How Acclaim Autism Is Using Appian to Reshape the Future of Autism Care

Acclaim Autism is transforming autism care by leveraging Appian’s low-code platform to streamline patient intake, reduce burnout, and build human-centered workflows... Read more.