Samantha Weston

Author: Samantha Weston

Author

  • With over 15 years of hands-on experience in operations roles across legal, financial, and technology sectors, Sam Weston brings deep expertise in the systems that power modern enterprises such as ERP, CRM, HCM, CX, and beyond. Her career has spanned the full spectrum of enterprise applications, from optimizing business processes and managing platforms to leading digital transformation initiatives.

    Sam has transitioned her expertise into the analyst arena, focusing on enterprise applications and the evolving role they play in business productivity and transformation. She provides independent insights that bridge technology capabilities with business outcomes, helping organizations and vendors alike navigate a changing enterprise software landscape.

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Platform Strategy + Messaging Clarity for Enterprise AI Adoption
AI, Customer Experience, Enterprise Software, Verint Engage

Platform Strategy + Messaging Clarity for Enterprise AI Adoption

by Samantha Weston, Paul Nashawaty 0
Verint’s enterprise AI adoption strategy reveals how platform clarity, visible compliance, and outcome-based messaging drive success. Explore how simplifying terminology,... Read more.
AI, Customer Experience, Enterprise Software, Verint Engage

Intelligent Digital Assistant and the “Build-A-Bot” Approach

by Samantha Weston, Paul Nashawaty 0
Explore how Verint’s Build-A-Bot approach simplifies AI assistant deployment with hybrid AI, drag-and-drop workflows, and quick ROI—empowering customer and employee... Read more.
Lessons from AI Assistants in Customer Service and Healthcare
AI, Customer Experience, Enterprise Software, Verint Engage

Lessons from AI Assistants in Customer Service and Healthcare

by Samantha Weston, Paul Nashawaty 0
Discover how AI assistants in customer service and healthcare are driving results like +30 CSAT points and 80% faster service times—when paired with strong user... Read more.
AI, Customer Experience, Enterprise Software, Verint Engage

Day 2 Keynote: From Forecasting Precision to Intraday Control

by Samantha Weston, Paul Nashawaty 0
Verint Engage 2025 Day 2 showcased Exact Forecasting Bot and Intraday Spike Bot, turning CX automation into a real-time, closed-loop system focused on accuracy,... Read more.
Building an AI-Ready Enterprise with Data and Empowerment
AI, Enterprise Software, Verint Engage, Workforce Automation

Building an AI-Ready Enterprise with Data and Empowerment

by Samantha Weston, Paul Nashawaty 0
At Verint Engage 2025, leaders from a global pest control company shared how strategic data empowerment and governance frameworks are enabling a truly AI-ready enterprise.... Read more.
Scaling AI Agents with Confidence in the Enterprise Workforce
AI, Customer Experience, Enterprise Software, Verint Engage, Workforce Automation

Scaling AI Agents with Confidence in the Enterprise Workforce

by Samantha Weston, Paul Nashawaty 0
At Verint Engage 2025, leaders showcased how AI agents are reshaping customer engagement by integrating into workforce systems with compliance, transparency, and... Read more.
Mirantis Strengthens Kubernetes-Native AI Infrastructure Momentum
AI, Application Development, Cloud-Native, Containerization, DevOps

Mirantis Strengthens Kubernetes-Native AI Infrastructure Momentum

by Paul Nashawaty, Samantha Weston 0
Mirantis advances Kubernetes-native AI infrastructure with new customer deployments, open-source migration tools, and developer-centric product innovations like... Read more.
Twilio Expands Global Messaging with RCS Availability
AI, Automation, Customer Experience, Messaging

Twilio Expands Global Messaging with RCS Availability

by Paul Nashawaty, Samantha Weston 0
Twilio launches global RCS messaging, enabling secure, branded, interactive customer engagement with SMS fallback built in.... Read more.