The News
Hewlett Packard Enterprise (HPE) has expanded its StoreOnce backup and recovery portfolio with new entry-level appliances—StoreOnce 3720 and 3760—aimed at SMBs and remote office/branch office (ROBO) environments. In parallel, HPE introduced a suite of new guarantees for its HPE Alletra Storage MP B10000 platform, designed to strengthen cyber resilience, energy efficiency, and data protection. These capabilities are delivered through the HPE Storage Future-Ready Program. To read more, visit the official press release.
Analysis
According to ESG, 88% of organizations report gaps in backup and recovery for edge and remote locations. HPE’s expanded StoreOnce line and enhanced guarantees respond directly to this market need, delivering a scalable, secure, and future-ready approach. For SMBs, ROBO environments, and enterprise edge use cases, HPE is lowering the barrier to enterprise-grade data protection—making cyber resilience and storage efficiency not just possible, but predictable.
Bringing Enterprise-Grade Resilience to SMB and Edge
Data protection is no longer optional, even for SMBs and edge deployments. According to analysts, by 2026, 65% of SMBs will operate hybrid or edge architectures, requiring scalable and secure data protection that doesn’t sacrifice affordability. HPE’s new StoreOnce 3720 and 3760 appliances:
- Scale from 18TB to 216TB local, with up to 648TB using optional cloud storage
- Offer 20:1 data reduction and 25TB/hr backup speeds
- Embed immutability, encryption, and MFA for ransomware resilience
This gives SMBs enterprise-class protection and agility in a compact, power-efficient form factor, addressing an underserved segment of the data protection market.
SLAs as Differentiators in Cyber-Resilient Storage
HPE’s introduction of zero data loss and downtime, cyber resiliency, and energy consumption guarantees reflects a strategic shift: storage buyers are increasingly prioritizing outcomes over configurations. These new guarantees build upon existing SLAs that include 100% availability, 4:1 data efficiency, and non-disruptive controller refresh.
Key features include:
- Zero Data Loss and Downtime Guarantee: Enabled via synchronous replication and high-availability clustering.
- Cyber Resiliency Guarantee: Access to recoverable snapshots and 30-minute SLA for ransomware recovery support.
- Energy Efficiency Guarantee: Power usage thresholds tailored to deliver performance at optimal energy consumption.
These SLAs create a “peace-of-mind” proposition for buyers, especially in verticals like healthcare, finance, and retail, where compliance and business continuity are non-negotiable.
Competitive Implications and Market Positioning
The StoreOnce update gives HPE a stronger foothold in the data protection-as-a-service (DPaaS) space, especially as competitors focus on cloud-only or monolithic backup appliances. HPE’s offering stands out by combining:
- On-prem scalability with cloud extensibility
- Integrated AIOps for proactive monitoring and optimization
- Broad software compatibility with leading backup vendors
This combination enables HPE to serve enterprises pursuing hybrid protection strategies—balancing control, compliance, and cost.
Looking Ahead
Expect HPE to further invest in outcome-based SLAs and edge-optimized storage solutions. Future developments may include:
- Deeper GreenLake integrations for backup-as-a-service consumption
- Expanded AI/ML analytics for anomaly detection in backup behavior
- Enhanced container-native data protection capabilities
HPE’s ability to blend performance, sustainability, and security within a unified data protection framework will be key as edge computing scales and ransomware threats continue to rise.