StorMagic Expands EMEA Reach Through QBS Distribution Agreement

/ Edge Computing, Infrastructure
StorMagic Expands EMEA Reach Through QBS Distribution Agreement

The News

StorMagic announced an expanded EMEA-wide distribution agreement with QBS Technology Group, enabling customers across the UK, Germany, the Netherlands, France, Eastern Europe, and South Africa to procure StorMagic’s full product portfolio through a broader reseller ecosystem. The agreement formalizes a long-standing relationship that began via Prianto in 2015 and positions QBS as a strategic channel partner within StorMagic’s Global Partner Program.

Analysis

Edge and On-Site Infrastructure Is Quietly Reasserting Its Importance

While public cloud and cloud-native platforms continue to dominate application development conversations, the market reality is more nuanced. theCUBE Research and ECI consistently find that hybrid deployment models remain the norm, with a majority of organizations operating across cloud, on-premises, and edge environments. In Day 0–Day 2 AppDev research, over half of respondents report hybrid as their primary deployment model, while edge computing continues to appear among the top planned technology investments over the next 12–24 months.

This backdrop helps explain why simplified on-site virtualization and lightweight HCI solutions remain relevant. For developers and platform teams supporting distributed applications (retail, manufacturing, logistics, healthcare, and branch-heavy enterprises) the edge is less about experimentation and more about operational consistency.

What the QBS–StorMagic Agreement Signals to the AppDev Market

This announcement is not about new product capabilities; it is about distribution scale and operational reach. By aligning with QBS across EMEA, StorMagic could reduce regional friction around procurement, reseller availability, and commercial models. For application teams, these factors matter because infrastructure decisions at the edge are often constrained by local purchasing rules, country-specific partners, and financing requirements.

From a market perspective, the agreement reinforces a broader trend: infrastructure vendors serving edge and remote environments are prioritizing channel depth over direct expansion. That approach reflects how most on-site and edge projects are still implemented, through trusted local system integrators rather than centralized cloud buying motions.

How This Changes the Equation Going Forward

While the QBS agreement does not change the technical landscape overnight, it may lower barriers to adoption for teams already evaluating edge virtualization or lightweight HCI. Easier access to regional resellers and standardized procurement could allow developers to:

  • Experiment more safely with edge architectures
  • Standardize on fewer infrastructure patterns across regions
  • Reduce operational overhead tied to vendor management

Importantly, these outcomes are context-dependent. Success will still hinge on how well solutions integrate with existing automation, observability, and DevOps workflows rather than on distribution alone.

Looking Ahead

The application development market is likely to continue bifurcating: centralized cloud platforms on one side, and highly distributed, latency-sensitive, or regulated workloads on the other. Edge and on-site virtualization vendors that simplify deployment and operations while aligning with strong regional channels are positioning themselves for steady, if unspectacular, growth.

For StorMagic, this agreement strengthens its ability to compete in EMEA by meeting customers where projects are actually executed: through local partners. For developers, the bigger takeaway is less about StorMagic specifically and more about the signal that edge and on-site infrastructure remains a first-class concern in modern application architectures, even as cloud-native development continues to accelerate.

Author

  • Paul Nashawaty

    Paul Nashawaty, Practice Leader and Lead Principal Analyst, specializes in application modernization across build, release and operations. With a wealth of expertise in digital transformation initiatives spanning front-end and back-end systems, he also possesses comprehensive knowledge of the underlying infrastructure ecosystem crucial for supporting modernization endeavors. With over 25 years of experience, Paul has a proven track record in implementing effective go-to-market strategies, including the identification of new market channels, the growth and cultivation of partner ecosystems, and the successful execution of strategic plans resulting in positive business outcomes for his clients.

    View all posts