The News
Telestream announced that its DIVA content management platform is now certified with Quantum Corporation ActiveScale object storage, including the ActiveScale Cold Storage tier, extending DIVA’s policy-driven archive workflows to a unified active-and-cold on-premises storage platform.
Analysis
Media Archives Are Entering a Petabyte-Scale Reality
Application development in media and entertainment is increasingly shaped by long-lived data, not short-lived workloads. Sports leagues, broadcasters, and streaming platforms are generating exponentially more content while simultaneously being asked to retain it for reuse, monetization, and compliance over decades. According to theCUBE Research and ECI, data gravity and long-term retention requirements are pushing more organizations to rethink “cloud-first” assumptions for archival workloads, particularly as cloud storage and egress costs rise. For developers and platform teams, this is turning archive infrastructure into a strategic architectural decision rather than a back-office afterthought.
Why the DIVA–ActiveScale Certification Matters
By certifying DIVA with ActiveScale, Telestream and Quantum aim to address a core market need: predictable, durable, and scalable archive foundations that integrate cleanly with existing media workflows. Object storage has become the de facto abstraction layer for modern media platforms, but not all object storage is designed for multi-decade retention. ActiveScale’s single S3 namespace spanning active and cold tiers may align with how developers want to design archive logic (i.e., policy-driven, API-based, and storage-agnostic) while remaining on premises. This certification could reduce integration risk for teams standardizing on S3-compatible workflows without fully committing long-term archives to public cloud economics.
Market Challenges and Insights: Sustainability, Cost, and Control
The biggest challenges facing long-term media archiving today are no longer just capacity and performance; they are sustainability, operational simplicity, and cost predictability. There is growing concern among media engineering teams about power consumption, cooling requirements, and the operational overhead of managing fragmented archive tiers. At the same time, developers are under pressure to keep archives searchable, policy-compliant, and accessible for downstream AI and content reuse workflows. Solutions that combine lifecycle intelligence at the software layer with energy-efficient, high-durability storage are increasingly viewed as a pragmatic response to these pressures.
How This May Influence Developer and Platform Decisions Going Forward
This certification reinforces a broader shift toward hybrid and on-premises object storage for archival workloads, especially where content value extends decades into the future. For developers, it suggests an architectural model where archive logic (ingest, metadata, retention, retrieval) is abstracted through software platforms like DIVA, while storage systems are optimized for longevity and efficiency rather than elasticity alone. While outcomes will vary by organization, this approach may allow teams to design archive workflows once and extend them across active, cold, and hybrid tiers without rewriting application logic or absorbing unpredictable long-term costs.
Looking Ahead
As media organizations increasingly treat archives as strategic assets, the infrastructure underpinning those archives will continue to evolve. Object storage, particularly S3-compatible platforms designed for extreme durability, is likely to become the default foundation for this next phase.
For Telestream and Quantum, the DIVA–ActiveScale certification positions both companies within this shift toward sustainable, long-horizon media architectures. Looking forward, similar certifications and deeper integrations are likely to focus less on raw performance and more on lifecycle automation, energy efficiency, and long-term economic predictability. These are areas that will increasingly shape how developers design media platforms built to last decades, not quarters.
SUSE Introduces a Practical Starting Point for Cloud Sovereignty Readiness
Palo Alto Networks and Chronosphere Signal Observability-Security Convergence
Advancing DevSecOps for Cloud-Native Readiness and Security at Scale
RenderATL Brings OpenJS Summit Into the Center of Modern JavaScript
Scaling Observability and Reliability in the Era of Cloud-Native Delivery
